Hi, I’m Sarah
I’m here to help you discover your joy, unlock your potential, and create a life you truly love.
The Power of Creativity
I believe creativity changes everything. Not just in classrooms or on canvases — but in how you think, connect, lead, and show up in the world.
If you’d told me years ago that I’d…
✓ Receive an OBE for services to creativity in education, entertainment, and business
✓ Grow the UK’s most recommended activity company
✓ Inspire over 2.6 million children and adults
✓ Support hundreds of people to run their own joyful, impactful creative businesses
…I would’ve laughed and said, “You’ve got the wrong person!”
And yet — here we are.
Seeds of a Big Idea
I grew up in Bootle, Liverpool, England — the youngest of six. My dad passed away when I was little, and one of my wonderful brothers died, so we pulled together a lot as a family and my amazing mum taught me to dream big, be creative, and be myself.
Even with that foundation, I often felt like a round peg in a square hole. My search for “something more” took me from studying nutrition to working in catering, to volunteering in Zimbabwe — where I was offered a role to support the local women to run their own arts and crafts businesses. That experience lit a fire in me that never went out.
From Small Steps to Big Impact
From Kitchen Table to Nationwide Movement Back in the UK, I left my catering career to follow my passion for creativity — running workshops for Headway, becoming Head of Art and Photography at a young adults’ centre, and starting my own design and maker business. I married my lovely Duncan, became mum to Sam, Ollie, and Josh, and overcame tough health challenges, including two years in a wheelchair.
Seeing that most children’s classes focused on facts and copying, I began hands-on creative sessions around my kitchen table. Those small beginnings grew into The Creation Station — now a nationwide movement inspiring over 2.6 million children and adults through art and crafts classes, parties, and events, delivered by our amazing Franchise Partners.
Celebrating Each Step of The Journey
Over the years, due to the support of my family and team I’ve been incredibly honoured to gain many awards and recognition including:
✓ An OBE for creativity in education, entertainment and business
✓ Inspirational Woman of the Year
✓ Female Entrepreneur of the Year
✓ Lifetime Achievement Award
✓ Business Woman of the Year
✓ Top 10 Most Powerful Women in Franchising
✓ Sylvia Anderson Award for Creativity
…and many other awards
But the real magic isn’t in the accolades. It’s in the moments:
✓ A child beaming with pride with their amazing creation
✓ An adult rediscovering their spark
✓ A franchise partner growing in confidence, purpose and earning more than they did in their corporate role
✓ A community connecting through creativity and joy
What I Believe
✓ Creativity lives within all of us
✓ You are more capable than you think
✓ Joy isn’t a luxury — it’s a compass
✓ When you reconnect with what lights you up, everything changes
Which Brings Me to You
Everything I’ve built, every workshop, programme, and book, is grounded in love, purpose, and a belief in what’s possible when you align with what matters most.
Whether you’re starting fresh, navigating change, or simply seeking more joy, I’m here to help you reconnect with your spark, your power, and the wonder that’s already within you.
Which Brings Me to You
Everything I’ve built, every workshop, programme, and book, is grounded in love, purpose, and a belief in what’s possible when you align with what matters most.
Whether you’re starting fresh, navigating change, or simply seeking more joy, I’m here to help you reconnect with your spark, your power, and the wonder that’s already within you.
Ways We Can Work Together
Take My Free Course
Simple, powerful tools to reconnect with your creativity and build a life that lights you up.